Strong Economic Headwinds
There’s no question … the world’s having a challenging time economically. These challenges affect not only day-to-day living, but also our ability as fundraising professionals to present opportunities, and raise money.
I view the challenging times as a strong headwind … forcefully pushing against us. It slows us down, and makes us work harder. But I caution against slowing down your fundraising efforts. Now is NOT the time to be pulling back on the throttle … what we need is more throttle, and more lift.
I’m not a wide-eyed optimist I do recognize that it is a difficult marketplace to be raising money, but I do know that there is no better time to raise money, than when you need it. So focus on honing your case-for-support and keeping current supporters close.
