Mallabone’s Fundraising Law
I believe it’s a truism in life, that the people give their love, their time, and most importantly, their money … to things in their life that they are closest to.
This is a true throughout the world, in every culture; in every race; in every nationality. In most cases, this translates into people leaving their money to their family, their school, their church and temple, … those things in their life that they are closest to.
If you accept this simple truth, then our job as fundraisers becomes very simple. Bring people close to us.
In every act and deed, in every action and communication, stay focused on that simple rule, and you won’t go wrong. For it is in the act of bringing people close to our organizations that positions prospective donors to make the decision to make a gift to your organization.
By the way … the reverse is equally true. If you don’t keep people close to you … don’t be surprised if they stop giving.
Mmmmmmm … bringing people close to you … dare we call that cultivation. 🙂
