Donor-Centered Relationships … so what’s the fuss?
It’s hard to argue with the basic premise that donor-centered relationships are the key to raising major gifts for our organizations. Those involved in major gift fundraising know this to be true, and is a cornerstone for any effective major gift program.
In fact, it could be said that those who practice major gift fundraising without appreciating the importance of donor-centered relationships are poor stewards of philanthropy.
I agree.
But I would also suggest that the reverse is even more true. Those who talk about donor-centered relationships without mastering the techniques of major gift fundraising (including effective ‘Moves Management’ and effective solicitation techniques, do a disservice to themselves as fundraising professionals, their organizations, and philanthropy overall.
